Brand Work | Campaigns
Flo Gummies
No Bull x Whole Foods
Jackson's Chips
Calm Moment
Dr Pepper x Tuition Giveaway Campaign
Led execution of the Dr Pepper Tuition Giveaway Campaign in partnership with legendary Dodgers broadcaster Jaime Jarrín and the Jarrín Foundation. Developed custom bilingual (English & Spanish) social media content, built and managed contest landing pages across four station websites (KLOS, Cali 93.9, Power 106, and KDAY), and coordinated on-air interviews featuring Jaime Jarrín to amplify reach, engagement, and community impact.
Dr Pepper x Quinceañera Giveaway Campaign
Executed the Dr Pepper Quinceañera Giveaway Campaign, developing and designing the full creative rollout from concept to distribution. Created the campaign image and wrote all promotional copy and scripts for social media, text blasts, and e-blasts, ensuring cohesive messaging across platforms and driving audience engagement and entries.
Dos Equis x UCLA Tailgate Campaign Featuring Comedian Concrete
Executed the Dos Equis x UCLA Tailgate Campaign featuring comedian Concrete, leading creative development from script to on-site activation. Wrote all promotional scripts and copy, including on-air mentions announced by Concrete himself to drive excitement for the tailgate and a UCLA football ticket giveaway. Coordinated pre-event social promotion and live event coverage, with talent onsite engaging fans, posting real-time content from the tailgate, and amplifying brand visibility through pregame and in-event social media posts.
